Critical Steps To Online Success-How To Make Your Squeeze

Page Sell-Page Layout is Crucial to Success

You've probably noticed that most sales pages and squeeze pages are centered on the screen and only take up around 70% of the screen width.

There's a reason for this!

People have trouble keeping track of their place in the text if the columns are too wide. If they can't easily read your copy they'll simply click away to another ad.

Break your text up into short paragraphs. If the text comes in long paragraphs it looks daunting and possibly even threatening. Most people don't like to tackle complex material so if your copy gives that impression you'll lose your reader.

It's also a good idea to keep your screen background color white and just put a simple box around your text. A completely white page is very welcoming and gives off a nice clean fresh vibe. Readers find this welcoming.

On the other hand a black background may be more dramatic but it comes off as dark and foreboding… the black forest and the wicked witch syndrome1

And only use graphics or images if they really add to your message. Perhaps a picture of yourself or your product will add credibility… but then again, perhaps not. If you're in doubt… leave them out. Unnecessary distractions on your page will just take attention away from your sales message. Same goes for animation, audio and video.

If you really want to include a particular graphic or effect then run some tests, with and without, and see which brings the best results.

People don't care whether you're an amazing graphic designer or not. They want to visit a website that looks like something they're used to… something they can trust. There's a great sense of comfort in getting what we expect. Give your visitors what they're used to and it's your first step toward winning their trust.

PROFILE

Here are "3 Surefire Ways to make Money Online"

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Jim Keayes is an expert Internet Marketer. He teaches people to be successful online.

KEYWORDS

Sales page, squeeze page, online success, sales copy, screen width

SUMMARY

You've probably noticed that most sales pages are centered on the screen and only take up around 70% of the screen width.

There's a reason for this!

People have trouble keeping track of their place in the text if the columns are too wide. If they can't easily read your copy they'll simply click away to another ad.

Break your text up into short paragraphs. If the text comes in long paragraphs it looks daunting and possibly even threatening. Most people don't like to tackle complex material so if your copy gives that impression you'll lose your reader.